Systematic collection and dissemination of data on national retail sales and consumption trends of organic products

Currently, there is no data available on domestic retail sales of organic food, including the share of domestic products and trends in organic food consumption by the population. In order to have an adequate overview of the market situation and future prospects of organic food, it is necessary to systematically collect, analyse and publish these data.

This project aims to provide market data to improve the evidence of policy decisions and enhance the economic success of those involved in organic production.

Activities

  • In addition to purchasing retail sales data collected by Nielsen, we collect data on the production volume, sales channels and market share of domestic organic food producers in the retail market, using a methodology agreed with the Institute of Agricultural Economics (AKI).
  • We conduct a representative consumer survey on the consumption habits of specific product groups of organic food, which is periodically conducted to build a database suitable for trend mapping.

Expected results

  • Providing gap data on the domestic retail sales of organic food, including the share of organic products from domestic producers.
  • Representative data on domestic organic food consumption and trends, by product group.

Contact person

Györéné Kis Gyöngyi

Dr. Gyöngyi Dr. Györéné Kis

Research project leader
Graduate in agricultural engineering, Ph.D. in environmental sciences

  • gyongyi.kis@biokutatas.hu
MNVH

The implementation of the research is supported by Hungarian National Rural Network (MNVH): www.videkihalozat.eu

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