Systematic collection and dissemination of data on national retail sales and consumption trends of organic products
Currently, there is no data available on domestic retail sales of organic food, including the share of domestic products and trends in organic food consumption by the population. In order to have an adequate overview of the market situation and future prospects of organic food, it is necessary to systematically collect, analyse and publish these data.
This project aims to provide market data to improve the evidence of policy decisions and enhance the economic success of those involved in organic production.
Activities
- In addition to purchasing retail sales data collected by Nielsen, we collect data on the production volume, sales channels and market share of domestic organic food producers in the retail market, using a methodology agreed with the Institute of Agricultural Economics (AKI).
- We conduct a representative consumer survey on the consumption habits of specific product groups of organic food, which is periodically conducted to build a database suitable for trend mapping.
Expected results
- Providing gap data on the domestic retail sales of organic food, including the share of organic products from domestic producers.
- Representative data on domestic organic food consumption and trends, by product group.
Contact person
Dr. Gyöngyi Dr. Györéné Kis
Research project leader
Graduate in agricultural engineering, Ph.D. in environmental sciences
- gyongyi.kis@biokutatas.hu
A projekt Magyarország Kormánya és az Európai Unió társfinanszírozásával valósul meg.
A kedvezményezett neve: ÖMKi Közhasznú Nonprofit Kft
A pályázati felhívás neve, kódszáma: VfKF/497-1/2025.
A projekt címe, azonosító száma: “Az ökológiai gazdálkodás kutatása, fejlesztése és szakpolitikai támogatása a fenntartható és versenyképes hazai mezőgazdaságért.”
A projekt tartalmának rövid bemutatása: A kutatási súlypontokat a 2019-2025-ös MNVH projekt eredményeire építve, az Agrárminisztérium gondozásában megjelent Nemzeti Cselekvési Terv az Ökológiai gazdálkodás Fejlesztéséért (2022-2027) c. stratégiai anyag intézkedéseit figyelembe véve határoztuk meg, ügyelve arra, hogy gyakorlatias, a hazai kihívásokhoz igazodó, ugyanakkor nemzetközi mércével mérve is előremutató és versenyképes koncepciót alkossunk. Kiemelt figyelmet fordítottunk a termékpálya fejlesztésekre, valamint az érintett szereplők széleskörű és aktív bevonására a Living Lab kutatási módszertan szerint, melyet az ÖMKi On-farm hálózatában kezdetektől fogva alkalmazunk.
A projekt kiemelten szolgálja a 2027 utáni Közös Agrárpolitika előkészítését, hiszen szakpolitikai ajánlásaival hozzájárul a fenntartható és versenyképes hazai mezőgazdaság előmozdításához, az érintettek széles körének bevonásához, valamint az ÖMKi által koordinált országos kutatás-fejlesztési hálózatok működésének folytatásához és további széleskörű együttműködések létrehozásához.
A projekt tervezett befejezési dátuma: 2027. június 30.
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